Malar augmentation or cheek augmentation provides volume and contour to the cheek that lacks of definition. Strong and prominent check bones are often part of an aesthetic and well balanced face. They help highlight the midface, promote youthful appearance and aesthetically beautiful. Flat cheek areas are usually resulting of an underlying deficient bone structure. It is important to appreciate the differences between female and male cheekbone structures and what makes them look aesthetically better. Males are usually having a higher cheekbone, whereas female have a lower and more anterior cheek fullness according the definition of aesthetic beauty.
The main objective in malar augmentation is to create an ideal facial profile and restore facial harmony that suits individual needs and ethnicity. Depending upon the requirements, malar augmentation can be done either as a single procedure or in combination with several surgical cosmetic procedures such as facelift or chin augmentation. There are various types and shapes of cheek implant that can be used to augment the deficient cheek areas. These implants can be inserted via incision made intraoral or through the lower eyelid. Other methods of cheek augmentation include autologous fat grafting or filler injection.